How to track your emails with tracking pixels

Analyze and find out how effective your outgoing mails are by tracking them using tracking pixels. This guide walks you through the steps to generate a tracking pixel and analyze its data.

What is an e-mail tracking pixel?

A tracking pixel is a small 1 by 1 pixel image that is embedded in your outgoing emails. Whenever a tracking pixel is triggered or loaded, it collects data from your recipient. A tracking pixel can collect IP-addresses, user-agents, and the date & times on which it was triggered.

Based on the IP-addresses we determine locations and based on user-agents we determine the devices. JustOpened supports privacy settings in which you can enable or disable IP-address, user-agent, and date & time tracking.

Tip: JustOpened only serves as an indication. If your recipients block images, then the tracking pixel won't be triggered. Keep that in mind when you analyze your mails.

Track your emails with JustOpened in 4 steps

Compose your email
Create a JustOpened account
Generate and insert tracking pixel
Send mail and analyze data

1. Compose your email

Start by preparing your outgoing email. You can compose your email as you normally would. We do recommend you use an email program or service that allows to insert HTML-code and send remotely hosted images.

2. Create a JustOpened account

If you haven't already, create a JustOpened account. Creating an account is free and it allows you generate a tracking pixel and analyze your data. We also have premium tiers that allow you to generate more tracking pixels per day, analyze more data and gives you more features.

3. Generate and insert tracking pixel

When you are signed into your dashboard, you'll see all mail trackings that you have created. Press the "Create new" button to generate a new tracking pixel.

Pro Tip: Under "Advanced settings" you can select what data your tracking pixel will track. You cannot change this after creating your tracking pixel.

4. Send mail and analyze data

Now that your email contains a tracking pixel and is ready to be sent out, you can send it! The moment your tracking pixel has collected data, you will see it in your dashboard.

Next steps

Go to Dashboard Track URL clicks